Craving a Clue Challenge? Uncover Our Sweet Rebrand!

The answer to the crossword question “We’ve rebranded! Now we sell doughnuts and bagels!” is HOLEFOODS is a play on words. The clue suggests a change in the name or focus of a food-related establishment, specifically one that now offers doughnuts and bagels. The answer, HOLEFOODS, cleverly combines the concept of a food item with a wordplay on “wholefoods”. It implies that the rebranded establishment specializes in hole-shaped food items like doughnuts and bagels. The use of this pun adds humor and creativity to the crossword puzzle.