Unbelievable! Solve the Crossword Clue for this Shameless Publicity Move

The answer to the crossword question “Shameless publicity move is STUNT” is STUNT. The clue suggests that the answer is related to a publicity move that is done shamelessly or without any consideration for moral principles. A stunt is a feat or an action that is done to attract attention or to promote oneself or something. It is often something daring, unusual, or entertaining, and it is usually done for public display. In the context of the clue, a stunt can be seen as a shameless publicity move because it is done for attention and self-promotion, regardless of any ethical concerns.