It comes and goes

As a detective solving the mystery of the crossword clue ‘It comes and goes’, the first thing that came to mind was something that is temporary in nature yet has a buzz around it for a short period of time. A sudden realization hit me that the answer might be related to a trend or a craze, something that people get excited about for a while and then forget once it fades away. I began thinking of words that could fit this description, and that’s when ‘fad‘ came into my mind. A fad is something that comes and goes quickly, often fueled by media attention or popular opinion. It can be a certain style of clothing or a particular type of food that gains sudden popularity but eventually fades as people move on to the next trend. As I thought more about it, I realized that the word ‘fad‘ perfectly fit the crossword clue and my investigation was complete.