Excessively promote

The answer to the crossword question “Excessively promote is HYPE” is the word “overhype.” Overhype is a verb that means to promote or market something excessively, often overemphasizing its importance or quality. This term is commonly used in the world of advertising and marketing to describe when a product or service is promoted in an exaggerated or misleading way. The word overhype can also be used to describe when a person or event is given more attention than they deserve, often leading to disappointment or disillusionment. Overall, overhype is a negative term that indicates something has been promoted excessively or misleadingly.